Attribution Dashboard
Live Data
Interactions iSKU Interactions: Physical product engagement events captured by RFID sensors when customers lift, scan, or examine tagged items. Each interaction triggers personalized DOOH content.
—
45 days
Sessions
—
Unique
Sales iAttributed Sales: Purchases linked to a customer's interaction with FashSYNC experiences. Attribution tracks the connection from RFID trigger → DOOH content → in-store purchase.
—
Attributed
Revenue iAttributed Revenue: Total sales dollars directly tied to FashSYNC interactions. Closed-loop attribution links RFID events + DOOH content views to measurable in-store purchases.
—
Total
ROAS iReturn on Ad Spend: Revenue generated per dollar spent on campaigns. Calculated as (Attributed Revenue ÷ Campaign Budget). A 4x ROAS means $4 in sales for every $1 spent.
—
Revenue / Spend
Closed-Loop Attribution Pipeline iClosed-Loop Attribution: Complete tracking from customer interaction → content delivery → purchase → ROAS measurement. Unlike traditional retail, FashSYNC creates a measurable link between every brand investment and in-store sales.
Real-time data flow from interaction to ROAS
🔎
Interactions
—
SKU events captured
→
🎬
Content Served
—
Personalized experiences
→
💰
Sales
—
Transactions attributed
→
📈
ROAS
—
Return on ad spend
Revenue Trend
Daily attributed revenue (45 days)
Interaction Volume
Daily interactions & sessions
Sales Lift by Brand iSales Lift: Incremental revenue beyond baseline (pre-FashSYNC) sales. Shows how much additional revenue each brand generates through attributed interactions vs. their historical average.
FashSYNC-attributed revenue vs estimated baseline
Loading sales lift data...
Campaign ROAS
Return on ad spend by campaign
Campaign Performance Table
Detailed metrics per campaign
Campaign Brand Store Type Budget Revenue ROAS Interactions Sales
Loading...
Brand Revenue
Total attributed revenue by brand
Store Revenue
Total attributed revenue by store
Brand Breakdown
BrandCategoryCampaignsBudgetRevenueROAS
Top Performing SKUs iSKU Performance: Product-level metrics showing which items drive the most revenue. Dwell time measures engagement depth; conversion rate = sales ÷ interactions.
Revenue, dwell time, and conversion rate by product
SKU Detail Table iConversion Rate: Percentage of interactions that result in a purchase. Higher conversion = more effective product storytelling and DOOH content.
SKUBrandInteractionsSalesRevenueAvg DwellConv Rate
Attribution Flow: Event Type → Content → Revenue iAttribution Flow: End-to-end tracking from RFID event type (lift, scan, dwell) → DOOH content served → resulting revenue. Shows which event + content combinations drive sales.
Which event types and content drive the most revenue
Attribution Detail iAttribution Types: Direct (purchase within session), Assisted (influenced by previous interaction), View-through (customer saw DOOH content before purchase).
Event TypeContent ServedInteractionsConversionsConv RateRevenue
Real-Time Event Feed
Latest 25 SKU interaction events
Loading events...